Raising Spirits

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Perfect For Innovating And Trend Setting Brands

One day, a bottle of Fernet Branca is collecting dust behind the bar, and the next, it’s the toast of the town - when a spirit is hot, it's hot! But with new products launching by the dozen, and long-forgotten elixirs finding new flavors, it can be tough to keep up. And how can you tell a flash in the pan from something worth sipping? Not to fear - Michael has his finger on the pulse of what's happening in the ever changing spirits game. Taste through the most exciting spirits that are making their mark on the scene. From small batch bourbons to liqueurs that will take your taste buds to bold new places. Experience the best of what today's spirit makers and innovators have to offer so you can stay ahead of the curve!