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Uncork the Secrets to Serving Great Wine
Moderated Discussion with Michael Green
'Tis the season to toast with family and friends, but restaurateurs can uncork profits throughout the year by creating a winning wine list and training servers in proper beverage service. As noted wine consultant Michael Green says, "a wonderfully designed wine program should be considered another branding opportunity - not treated as an afterthought. Whether you're a multiunit chain or an independent, you should give the same consideration to branding your wine program as you do to refining your decor and service, because it helps you to stand out from the competition." Green will offer tips to make your wine sales soar during a moderated online discussion hosted by the National Restaurant Association.
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